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How Channable Cut Leadership Training Time by 83%

From 24-hour workshops to 4-hour programs: A transformation story

Statistics Boxes
83%
Less Training Time
100%
Voluntary Retention
0
People Quit
the Program
↗
Word-of-Mouth
Growth

The Challenge: Traditional Training Wasn't Working

When Scott Brinkmeyer joined as L&D Manager, he discovered a costly problem: managers wanted to grow but had no clear leadership expectations to develop towards.

The existing program was consuming massive resources with questionable results.

 
Industry
SaaS
 
No. of employees
200+
 
Location
Utrecht, Netherlands 
 
About: Leading e-commerce platform helping brands optimize their product feeds across multiple channels. Multiple office locations, growing team of managers needing leadership development.

The Solution: Flip-Classroom with Micro-Learning

Scott discovered 5Mins through Channable's CFO and saw immediate potential in the micro-learning format. The solution? A complete program redesign.

Before/After Training Comparison
BEFORE
⏰ 24 hrs quarterly training per person
📅 Half-day blocks monthly
👥 In-person only sessions
😰 Logistics nightmares
⚠️ Felt "too important"
➡️
AFTER
⚡ 4 hrs quarterly training per person
🧩 15-min modules + 60 min discussions
🔄 Flexible async learning
📆 Every 6 weeks scheduling
😌 Low-pressure environment

Re‐engineering the programme

Scott replaced the half‐day classroom with a flipped‐classroom cadence:

● Pre‐work: no more than 15 minutes of curated 5Mins.ai videos.

● Discussion: managers meet for about an hour every six weeks to debate the ideas, share experiences and plan experiments.

● Application: managers put ideas into practice between sessions — “the moments of the learning are in the application and so that's going to be happening in between those six weeks anyway.”

The content arrives asynchronously, so live time focuses on conversation and reflection—exactly what managers had said they loved about the old programme.

Additionally, 5Mins leadership courses include situational tests and assessments to help managers apply leadership lessons in real-world contexts.

Testimonial Quote
"
"Switching to 5Mins cut our online training time went from 24 hours to just 4 per quarter—and the live sessions got better. We kept 100% voluntary retention, saw zero drop-offs, and momentum spread by word-of-mouth."
"
Scott Brinkmeyer
Scott Brinkmeyer
Learning and Development Manager at Channable

Why it works for Channable

● Bite‐sized content fits busy managers schedules.

● Flipped‐classroom design unlocks candid dialogue. With the presenter on video and out of the room, leaders feel free to push back and adapt ideas.

Conclusion

What began as a pilot is now Channable’s new rhythm for leadership growth: 15 minutes of fresh insight, an hour of honest conversation, and six weeks of real‐world experimentation. The result is less time in class, richer learning, and a community of managers eager for the next discussion.

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