Delamode Case Study | How 5Mins.ai Transformed Compliance Training

The Challenge: A Dated Platform Was Creating More Work, Not Less

When Delamode's HR team assessed their existing compliance training setup, the problems were clear. The previous platform, while similar in concept, felt dated and was difficult to manage. It ran on a credit-based pricing model that made costs unpredictable — a real pain point when budgets had to be shared across multiple business units.

The back-end administration was clunky, and reporting was a constant struggle. Pulling the data needed to track compliance was time-consuming, and sometimes the team simply couldn't get the information out at all. For a business split across multiple locations, each with its own leadership structure, the inability to produce clear, consolidated reports was a serious obstacle.

Perhaps the biggest challenge was that line managers had zero visibility over their teams' training progress. That meant the entire burden of chasing completion fell on the HR team — just two people managing compliance for 350 to 400 employees. Without manager support, generating reports and following up on outstanding training became a relentless, manual task.

The team also relied heavily on external training providers for mandatory programmes, which added both cost and coordination overhead. And culturally, there was a problem too: the conversation around compliance training was overwhelmingly negative. Employees saw it as a chore — something to be endured rather than engaged with. Something had to change.

Industry

Logistics & Supply Chain

No. of employees

350 – 400

Location

Braintree, Essex, UK

About: Delamode Group is a leading international freight management and third-party logistics company, founded in 1988. Operating from over 31 sites across the UK and Europe — including the UK, Bulgaria, Lithuania, Estonia, Romania, Serbia and more — the Group employs over 1,000 people. Delamode provides road, air and sea freight forwarding, e-commerce fulfilment, fashion and retail logistics, and port-centric warehousing services to major retailers including Tesco, John Lewis and Amazon.

Delamode Case Study - Compliance Training Transformation

From Tick-Box Exercise to Real Employee Ownership

How Delamode Transformed Compliance Training Across 350+ Employees with 5Mins.ai

The Transformation: Streamlined, Engaging Compliance

BEFORE

😤 Dated platform that was difficult to manage with a clunky back-end

💸 Cumbersome credit-based pricing model with unpredictable costs across business units

📊 Time-consuming reporting — sometimes couldn't get the data out at all

🙈 Line managers had no visibility of their teams, putting all pressure on HR

😔 Negative conversations around training — seen as a chore to complete

→

AFTER

⚡ Modern, engaging platform with bite-sized courses that appeal to a younger workforce

💰 Straightforward pricing — clear annual costs easily shared across business units

📈 Clear, easy-to-understand reporting with no data manipulation needed

👥 Managers have full team visibility with nudges, dividing the workload across the business

🙋 Employees proactively asking for courses to be reassigned — unprecedented ownership

Why It Works: From Chasing Compliance to Driving Engagement

👀 Manager Visibility & Shared Workload

With managers able to see their team's progress and send nudges directly, the compliance workload is divided into smaller, manageable chunks — taking the pressure completely off the HR team managing 350-400 people.

🔁 Automated Course Recurrence

Mandatory training is set to repeat every 12 months automatically — no more manually adding courses each year. A massive time-saver that ensures nothing falls through the cracks.

🏥 External Provider Replacement

Low-risk mandatory programmes, especially first aid training, have been moved entirely onto the platform — eliminating external provider costs and the time spent coordinating those sessions.

🧠 Real Behaviour Change

Employees now ask to revisit courses, seek help understanding topics they've struggled with, and proactively request reassignment after missed deadlines — shifting compliance from a tick-box exercise to genuine understanding and accountability.