How Greenphire Achieved 95% Setup Time Reduction in Sales Training

When Greenphire's sales leadership faced post-acquisition growth, they discovered a scaling problem: the team needed to train more salespeople but had no sustainable way to deliver quality sales development. The company was struggling with training approaches that felt more like administrative burdens than genuine skill-building opportunities.

The existing programme was consuming massive resources with questionable results.

Sales reps were expected to participate in lengthy one-on-one coaching sessions, but there was no systematic way to track skill development or ensure consistent quality across trainers. "It takes so much preparation to do it," the sales leader recalls. "When you're coaching or training, you want to do it in a way that's repeatable, but it has to be fresh. So that's pressure on the person who's giving the training."

The manual approach meant conducting multiple training sessions for different team members, with over three hours of preparation work required for each session. Even worse, engagement was inconsistent, and the method simply couldn't scale with their growing workforce. "You have to do like it takes so preparation to do it, right? Because when you're coaching or training, you want to do it in a way that's repeatable, but it has to be fresh."

This inefficient cycle was draining resources, overwhelming trainers, and failing to deliver the conversation-focused sales skills the company needed. Something had to change.