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Case Study: How Kuda’s L&D increased onboarding module completion rates by 40%, generated a 150% ROI, and promoted an inclusive learning culture with 5Mins.ai

SUCCESS STORY

Becton, Dickinson and Company (BDX)

Using 5Mins.ai allowed BD to reduce the duration of its training programme by half. Instead of running one module per month over five months, they were able to deliver content every two weeks, cutting the overall programme time to just under three months. "We were able to cut the programme duration in half, while still moving faster and maintaining the quality of the learning experience,"

Talwinder Singh

Associate Director, Org and Capability, Greater Asia @ BD.com

Introduction

In 2024, BD, a global medical technology company, faced a challenge in keeping participants engaged during their extensive global training programme for their HR department. Talwinder Singh, Associate Director, Org and Capabilities @BD, leading the initiative, had structured the programme around theoretical concepts and live case studies but found that engagement levels were dropping over the course of the multi-month programme. To solve this, he turned to 5Mins.ai. 

About Kuda

 
Industry
MedTech
 
No. of employees
45,000+
 
Location
Global (HQ ia New Jersey, USA)

Challenges and Solution

Challenges:

BD’s traditional training methods focused on delivering learning through theoretical modules and live sessions, but there was concern around maintaining engagement throughout the full programme. “When you run a programme over a longer period, it’s hard to keep people engaged,” Talwinder explained. The challenge was delivering content that maintained interest, was easy to digest, and didn’t overwhelm participants. The team also needed a solution that could be integrated quickly and flexibly into the existing programme.

Solution:

5Mins.ai provided a solution through its bite-sized learning modules, which aligned perfectly with BD’s existing content. "The bite-sized modules, combined with the external perspective 5Mins.ai brought, really felt like the missing piece we needed," Talwinder shared. This integration allowed participants to engage with learning material on their own time, between sessions, creating a 
continuous learning environment. The ease of customising the content playlists also enabled BD to tailor the learning journey to meet specific needs. 

Implementation

One of the key advantages for BD was how smoothly 5Mins.ai integrated with their existing system. “The team did a great job with a quick turnaround, especially when addressing our specific needs,” Talwinder noted. The flexibility to select and schedule the release of modules ensured that the content fit seamlessly with BD’s planned sessions. 

Impact

Using 5Mins.ai allowed BD to reduce the duration of its training programme by half. Instead of running one module per month over five months, they were able to deliver content every two weeks, cutting the overall programme time to just under three months. "We were able to cut the programme duration in half, while still moving faster and maintaining the quality of the learning experience," said Talwinder. 

Additionally, feedback from participants was overwhelmingly positive, with a programme rating of 4.4 out of 5, largely driven by 5Mins.ai’s digestible, accessible modules. "The 4.4 rating shows how well participants responded to the easily digestible and understandable content," Talwinder explained. Participants appreciated the flexibility and simplicity of the learning process, which helped create consistent learning habits. 

Key Features

 ● Bite-Sized Learning: Modular content that kept participants engaged throughout the training.

● Custom Playlists: Flexibility to build and align content with BD’s programme needs.

● Quick Integration: Seamless and fast customization to fit BD’s training structure.

● Analytics: Real-time tracking of module completion and engagement. 


As a result of the impact, Talwinder highly recommends 5Mins.ai for other organisations looking to improve engagement and effectiveness in their training programmes. “It’s a solution that you really have to try to fully appreciate its value,” he concluded.

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