COBS Client Communications training

Eight microlessons on the FCA's COBS 4 rules for client communications and financial promotions: fair, clear and not misleading, past performance, direct offers, cold calls, approvals and record keeping, with a certificate of completion.

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COBS Client Communications (UK) course preview
8Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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  • OnlineSelf-paced format
  • 8Microlessons
  • IncludedCertificate of completion
About this course

What the COBS Client Communications course covers

This course covers the FCA's COBS rules on client communications and financial promotions in eight microlessons. Every communication with a client is a regulatory event, and the course shows why. It covers when a communication is a financial promotion under section 21 of FSMA, the fair, clear and not misleading standard, how to present investment performance, direct offer promotions, cold calls and other real-time promotions, the rules on approving promotions, and the systems, controls and records that keep every client touchpoint compliant.

Learning outcomes

What your people will be able to do

  • Identify when a communication is a financial promotion and when section 21 applies
  • Apply the fair, clear and not misleading standard to client communications
  • Present investment performance with the required periods, sources and warnings
  • Handle direct offer promotions, appropriateness and high-risk investment warnings
  • Put systems, controls and records in place for approvals, audits and retention
  • Define roles, approvals and escalation to avoid criminal and enforcement liability
Course contents

8 microlessons

Each microlesson is a short, TikTok-style video lesson.

1What is COBS and Why Client Communications Matter
2Fair, Clear and Not Misleading
3Presenting Investment Performance
4Direct Offer Financial Promotions
5Cold Calling and Other Real-Time Promotions
6Approving Financial Promotions
7Systems, Controls and Record Keeping
8Roles, Responsibilities and Building a Compliant Culture

  1. What is COBS and Why Client Communications Matter: COBS 4 scope and what makes a financial promotion.
  2. Fair, Clear and Not Misleading: The core standard and the common pitfalls.
  3. Presenting Investment Performance: Rules for past, simulated and future performance.
  4. Direct Offer Financial Promotions: Direct offers, appropriateness and risk warnings.
  5. Cold Calling and Other Real-Time Promotions: The cold calling restrictions and permitted exceptions.
  6. Approving Financial Promotions: Section 21, the approver gateway and approver duties.
  7. Systems, Controls and Record Keeping: Controls, archives and evidence of compliance reviews.
  8. Roles, Responsibilities and Building a Compliant Culture: Who checks what before a promotion goes out.
A 5Mins certificate of completion for COBS Client Communications (UK), lying on a desk next to a laptop
Certificate

A certificate for every learner who completes it

Learners finish every microlesson. 5Mins then issues a certificate of completion for COBS Client Communications (UK).

  • Certificates and e-signatures stored against each learner
  • Audit-ready records, ready whenever an auditor asks
  • Completion shows on the Compliance Dashboard in real time
Audience and regulation

Who it's for and the law it covers

Who it's for

  • Marketing, content and social media teams at FCA-regulated firms
  • Advisers, sales and client service teams
  • Staff who approve or sign off financial promotions
  • Compliance and senior managers

Laws covered

  • FCA Conduct of Business sourcebook (COBS 4). The rules on communicating with clients and financial promotions, including the fair, clear and not misleading rule, past performance (COBS 4.6) and cold calls and other unsolicited real-time promotions (COBS 4.8).
  • Financial Services and Markets Act 2000, sections 21 and 25. Only an authorized person may communicate, or approve, a financial promotion; breaching section 21 is a criminal offense. Since 7 February 2024, authorized firms need FCA permission to approve promotions for unauthorized persons.
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • RepeatRecurrence

    Set the course to repeat, for example every 12 months, and 5Mins re-enrolls people for you.

  • CertifyCertificates

    Certificates and e-signatures are issued and stored for every completion.

  • ProveAudit-ready records

    See who is complete, at risk or overdue on the Compliance Dashboard, and prove it any time.

Customer stories

Compliance teams that swapped chasing for results

Compliance, HR and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

ComplianceCompliance Training Insurance, 205 colleagues 100%

compliance completion and pass rate since go-live

  • ~1 day saved on each compliance course (HR estimate)
  • Automated reminders and reporting

Since go-live, our compliance completion and pass rates are 100%, and it's the quickest we've ever got there. Automated reminders and reporting save us about a day per course.

Laura ChappellLaura ChappellHR Director, Collingwood
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ComplianceCompliance Training Insurance and emergency accommodation 87%

less session time, from 2.5-3 hour sessions to modules of 25 minutes at most

  • 12 monthly sessions a year, up from 3-4
  • 95% content creation time saved

Our compliance sessions used to be two and a half to three hours in a room, and we could fit in three or four a year. Now we cover one topic a month, and I can see exactly what people are retaining.

Lucy WybornLucy WybornDirector of Learning and Development, ICAB
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ComplianceCompliance Training Legal services 80%

completion on mandatory training, up from 20%

  • Mobile microlessons finished between calls
  • Manager view of each team's progress

We were sitting at 20% completion on our mandatory training. We're now at 80%. People finish short lessons between calls, on mobile, and managers can see where their teams are, so chasing completion is no longer a one-person job.

Jamie WaltonJamie WaltonGroup Learning and Development Officer, Winn Solicitors
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ComplianceCompliance Training Fintech and digital banking On demand

training log showing who did what, when, and the pass rate

  • Any device phone or laptop, at their own pace
  • Rolling refreshers through the year

When I engage with the FCA, I can show that every team has had training tailored to their role, that it's up to date, and that it runs throughout the year, with a full log of who's done what.

Abdul GofurAbdul GofurHead of Compliance & Anti-Financial Crime, nsave
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★ Free sample lesson

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Free course catalogues

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Your questions answered

Questions about COBS Client Communications training

How long is the COBS Client Communications course?

It's made up of 8 microlessons, each under 5 minutes. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

Is there a certificate?

Yes. Learners get a certificate of completion once they finish every microlesson. The record is stored in 5Mins for audits.

What does fair, clear and not misleading mean?

It's the core COBS standard for client communications. Communications must be balanced, easy to understand and give a true picture, in proportion to the client and the channel. The second microlesson covers the common pitfalls.

Who should take this course?

Anyone who writes, approves or sends client communications or promotions, including marketing, advisers, client services and compliance.

Does it cover approving promotions for other firms?

Yes. The sixth microlesson covers section 21, the approver permission required since February 2024 and the ongoing duties of an approving firm.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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