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Case Study: How Kuda’s L&D increased onboarding module completion rates by 40%, generated a 150% ROI, and promoted an inclusive learning culture with 5Mins.ai

SUCCESS STORY

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Just being able to visualize how an individual's skills are set up and being able to see where their strengths are and where their weaknesses might be and being able to then adjust their learning patterns to fit their weaknesses was just exactly what we wanted

Lucy Connor

HR/People Advisor @ Linnk Group

The Challenge: Limited Training for a Growing Team

Linnk Group, a recruitment company, was facing a common challenge in the industry - how to effectively train employees across all departments, not just their sales team. Their previous learning and development provider, Recruitment Juice, primarily offered sales-focused content that didn't address the needs of their operational teams.

"We were looking for a new L&D partner," explains Lucy Connor from Linnk's HR team. "Our previous one was very much sales team focused. We were looking for something that suited all of the needs across the business - every single role that we had, covering finance, marketing, technology skills."

This siloed approach to training meant that approximately half of Linnk's workforce had limited access to professional development materials. Additionally, the quality of the available training content left something to be desired. Lucy shares that one of the biggest pieces of feedback about their previous provider was that the training videos were outdated and awkward.

 
Industry
Recruitment
 
No. of employees
150+
 
Location
Global (UK HQ) 

The Discovery: Skills Visualisation That Made the Difference

Linnk's journey with 5Mins.ai began at a recruitment expo where the platform's skills visualisation capabilities immediately caught their attention.

"The first time we came across 5Mins.ai was at the recruitment expo last year. We saw the skill graphs, and we were like, 'That sounds great. That's what we need.'"

What specifically stood out to the Linnk team was the ability to visualize employees' skills and identify areas for development. "Just being able to visualise how an individual's skills are set up and being able to see where their strengths are and where their weaknesses might be and being able to then adjust their learning patterns to fit their weaknesses was just exactly what we wanted" Lucy explains.

Implementation: Seamless Integration into Existing Processes

Linnk integrated 5Mins.ai into their L&D strategy through several approaches:

  • Custom Review App Integration: "One of the things that we introduced most recently is we built our own review app. So one of the questions we've got is L&D requirements from the review and the reviewer. So we put all the 5Mins.ai skills into that. So they can self-select areas the individual wants to develop in and the manager can also select for them."

  • Blended Learning Approach: "Our sales team continued to have classroom sessions but those are reasonably well complemented by the lessons that they can do on 5Mins. So they can do their self-learning ahead of a lesson to then complement the classroom learning and then complement it again by reminding themselves with 5Mins lessons."

  • Self-Directed Development: "They can search for their own skills that they want to develop in and that's not just role-specific skills. So if they want to move to a different area of the business, they can start training themselves to be able to do that transition later and develop further."

 

Results: Twice the Impact with the Same Administrative Effort

The most significant outcome for Linnk has been the ability to extend quality training across the entire organization without increasing administrative burden and no added cost.

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Beyond expanding training reach, Linnk has experienced several other benefits:

  • Reduced day-to-day support needs for common workplace tools and skills
  • Increased engagement from non-sales teams who have become some of the platform's most engaged users
  • Streamlined administration through self-service features and easy user management

Lucy emphasizes the positive reception across the company: "It's been received really well across the business and we're definitely happy with it as a HR team."

Conclusion: Transforming Learning Across the Organization

For Linnk Group, 5Mins.ai has transformed their approach to learning and development by providing role-based training across departments while maintaining administrative efficiency. The platform has enabled them to:

  • Deliver relevant training content to every role in the company
  • Enable self-directed learning and professional development
  • Support managers with data-driven insights about their teams' skills
  • Train twice as many employees with the same administrative effort

When asked if she would recommend 5Mins.ai to others, Lucy responded:

Screenshot 2025-04-11 at 14.29.28

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