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AI Market Insights & Competitor Analysis training

Seven microlessons on market and competitor research with ChatGPT, Perplexity and Microsoft 365 Copilot, with a situational test.

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AI-Driven Market Insights and Competitor Analysis course preview
7Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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About this course

What the AI Market Insights & Competitor Analysis course covers

This course is made up of seven short microlessons, built for product, marketing and strategy teams who research markets and competitors. It covers using ChatGPT as a market research assistant, researching competitors, quick research with Perplexity, market research with Microsoft 365 Copilot, analyzing market data with Copilot in Excel and a prompt bank. It ends with a situational test.

Learning outcomes

What your people will be able to do

  • Use ChatGPT for deep market research and competitor analysis
  • Write research prompts that return tailored competitor data
  • Run quick market research with Perplexity and Microsoft 365 Copilot
  • Analyze and present market data with Copilot in Excel
  • Use AI insights to forecast trends and plan products
  • Build competitive strategies from AI-generated insights and a SWOT analysis
Course contents

7 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1Welcome to AI-Driven Market Insights and Competitor Analysis
2Best Practices for Using ChatGPT as Your Market Research Assistant
3How to Research Competitors Using ChatGPT
4Quick Market Research Method with Perplexity AI
5Conducting Market Research with Microsoft 365 Copilot
65 Key Copilot Tricks in Excel to Analyse Market Data
7Prompt Bank: AI-Driven Market Insights and Competitor Analysis

  1. Welcome to AI-Driven Market Insights and Competitor Analysis: What the course covers and how AI speeds up market research.
  2. Best Practices for Using ChatGPT as Your Market Research Assistant: How ChatGPT's deep research works, using an expansion decision as the example.
  3. How to Research Competitors Using ChatGPT: Writing research prompts that turn into competitive strategy.
  4. Quick Market Research Method with Perplexity AI: A fast way to research audience behavior with Perplexity.
  5. Conducting Market Research with Microsoft 365 Copilot: Using Copilot for market research and a SWOT analysis.
  6. 5 Key Copilot Tricks in Excel to Analyse Market Data: Five ways Copilot in Excel analyzes and formats market data.
  7. Prompt Bank: AI-Driven Market Insights and Competitor Analysis: Ready-to-use prompts for market and competitor research.
Audience

Who should take this course

Who it's for

  • Product managers and strategy teams
  • Marketing and growth teams
  • Business development teams researching new markets
How it runs in 5Mins

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  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

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★ Free sample lesson

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Interested in AI Market Insights & Competitor Analysis training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

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Free PDF catalogues to share with your managers and your team.

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Your questions answered

Questions about AI Market Insights & Competitor Analysis training

How long is the AI Market Insights & Competitor Analysis course?

It's made up of 7 short microlessons, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a product manager has to choose an international market for expansion using AI research tools.

What does the course cover?

Using ChatGPT as a market research assistant, researching competitors, quick research with Perplexity, market research with Microsoft 365 Copilot, analyzing market data with Copilot in Excel and a prompt bank.

Who should take AI Market Insights & Competitor Analysis training?

Product managers, strategy, marketing and business development teams who research markets and competitors.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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