Customer story

How Kuda drove 150% ROI and a culture of voluntary learning

Kuda's L&D team moved a distributed workforce off long-form learning tools and onto cohort-based learning. Onboarding completion rose 40% and ROI reached 150%.

G24.6 Capterra4.7
Kuda customer story
Industry
Financial Services
Employees
600+
Founded
2019
The results

What changed after switching to 5Mins

Kuda built a culture of learning through cohort-based learning and competitions. Here is what that delivered.

150%

ROI

Achieved through cost savings and hitting desired learning outcomes faster.

40%

better onboarding module completion

Compared with traditional onboarding methods.

60%

rise in voluntary participation

In cohort-based learning activities.

99%

of invited employees activated

Everyone invited to join was activated and engaged with the platform.

20%

faster to desired learning outcomes

Learner-level analytics let the L&D team support learners and tailor learning paths.

Figures from Kuda's customer story.

The challengeWith 5Mins

Long-form tools could not deliver outcomesCohorts, competitions and real-time learner data

Kuda's learners wanted quick, concise answers, and the existing long-form tools could not provide them or the business outcomes the L&D team needed.Gamification and cohort-based learning raised participation, while user-level analytics let the team support learners as they went.

  • Format

    Long-form learning tools

    Learners wanted immediate, concise answers that long-form tools could not give.

  • Outcomes

    Business results missing

    The L&D team wanted tangible business outcomes that the existing solution failed to provide.

  • Adoption

    Getting learners on board

    Stakeholder buy-in and learner adoption were challenges to solve at the start.

  • Skills

    Teams spread across locations

    Offices in Lagos and Cape Town, plus remote colleagues, needed relevant skills.

"We sought a platform with a customisable interface to reflect our organization's branding and ensure compliance with industry regulations and data security standards."

Kuda Academy, L&D team, Kuda

"Through their initiatives and aided by 5Mins.ai, Kuda's cohort-based learning strategy contributed to a 60% increase in voluntary learning."

Kuda Academy, L&D team, Kuda

"Our experience with 5Mins.ai has resulted in improved engagement, satisfaction, and tangible impacts on business outcomes, making it a pivotal tool in fostering our employees' development and organizational success."

Kuda AcademyL&D team, Kuda
Your turn

Make learning something people choose

Cohorts, competitions and learner-level data helped Kuda build a culture of learning. Most customers are live in 2-4 weeks.