How long is the Customer Profiling course?

It's made up of 3 short microlessons. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

What does the course cover?

Ideal customer profiles, why you need buyer personas, building a detailed B2B persona, targeting by psychographics, and Seth Godin's advice on finding your "who".

Who should take Customer Profiling training?

SDRs, account executives and marketers who want to focus their time on the prospects most likely to buy.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

Customer Profiling Training Course

What the Customer Profiling course covers

This course covers customer profiling in three short microlessons. It's built for sellers and marketers who want to spend their time on the right prospects, and covers what an ideal customer profile is, why you need buyer personas, how to build a detailed B2B persona, and Seth Godin's advice on finding your "who".

SalesSales & CS Enablement

SaaS 83%

less training time, from 24 hours to 4 hours a quarter

100% voluntary retention, with zero drop-offs
Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerLearning and Development Manager, Channable

Read the Channable story

SalesSales & CS Enablement

Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

100% of manual tracking spreadsheets removed
3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire

Read the Greenphire story

SalesSales & CS Enablement

Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

Multiple offices and time zones
No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.