Start Free Trial

Prospecting & Lead Generation training

Seven microlessons, each under 5 minutes, on finding better leads, from ideal customer profiles and cold call mapping to research and follow-up, with a situational test.

Start free trial
G24.6Capterra4.7
Prospecting & Lead Generation course preview
7Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

Read their stories
ChannableCandyspacePerkboxCoinbaseKudaMollieHoliday ExtrasdLocalDoctifyCushon
  • 1Assessments
  • 7Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Prospecting & Lead Generation course covers

This course covers prospecting and lead generation in seven microlessons, each under 5 minutes. It's built for sellers who need to find and qualify better leads, and covers ideal customer profiles, cold call mapping, the prospecting mistakes to avoid, go-to-market strategy, strong prospect research, types of revenue and follow-up emails that get a reply. It ends with a situational test about a sales rep who needs to turn cold calls and social selling into qualified leads for a new SaaS product.

Learning outcomes

What your people will be able to do

  • Define your ideal customer profile for targeted prospecting
  • Plan cold calls by mapping the likely responses and outcomes
  • Avoid the common prospecting and LinkedIn mistakes
  • See how go-to-market strategy shapes a young company's sales
  • Tell strong prospect research from poor research
  • Write follow-up emails that move the conversation on
Course contents

7 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1Understand ICP
2Benefit of Cold Call Mapping
3What Not to Do
4Where do Founders go Wrong
5Knowing the Difference Between Poor and Strong Research
6Types of Revenue
7The Art of a Follow-Up For Sales

  1. Understand ICP: What an ideal customer profile is, and the traits of your best-fit customers.
  2. Benefit of Cold Call Mapping: Mapping the likely responses to a cold call so you're ready for each outcome.
  3. What Not to Do: The LinkedIn and prospecting habits that put buyers off.
  4. Where do Founders go Wrong: Why go-to-market strategy makes or breaks a young company's sales.
  5. Knowing the Difference Between Poor and Strong Research: What strong prospect research looks like, and why it sharpens your targeting.
  6. Types of Revenue: The different types of revenue, and how to build a more diverse revenue stream.
  7. The Art of a Follow-Up For Sales: Writing follow-up emails that get a reply.
Audience

Who should take this course

Who it's for

  • SDRs and BDRs responsible for pipeline
  • Account executives who prospect for their own deals
  • Founders and early sales teams building a go-to-market motion
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
Read the Channable story
SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
See more customer stories
★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Prospecting & Lead Generation training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
  • No card needed

Get a free sample lesson

Use your work email so we can arrange your demo.

We'll use your details to arrange your demo and contact you about 5Mins. See our privacy policy.

Free course catalogues

Take the catalogues with you

Free PDF catalogues to share with your managers and your team.

Bite-sized Content Library cover
Full library

Bite-sized Content Library

Our complete library of microlearning content, designed for maximum engagement and retention.

Soft Skills Catalogue cover
Soft skills

Soft Skills Catalogue

Communication, collaboration, resilience and problem-solving courses that help every team work better.

Browse all course catalogues

Your questions answered

Questions about Prospecting & Lead Generation training

How long is the Prospecting & Lead Generation course?

It's made up of 7 microlessons, each under 5 minutes, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

Ideal customer profiles, cold call mapping, the prospecting mistakes to avoid, go-to-market strategy, strong prospect research, types of revenue and follow-up emails that get a reply.

Who should take Prospecting & Lead Generation training?

SDRs, BDRs, account executives and founders who need a steady flow of qualified leads.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

Keep exploring

Related courses

Prospecting & Lead Generation

Powerful Prospecting and Sales Methods to Find and Win High-Value Clients

7 microlessons View course
Prospecting & Lead Generation

Cold Calling Playbook

6 microlessons View course
Prospecting & Lead Generation

Social Selling: Hack the Feed, Win the Deal

5 microlessons View course
Selling Methods

B2B Sales Unlocked

5 microlessons View course
Discovery & Qualification

MEDDIC Blueprint For Qualification

4 microlessons View course
Discovery & Qualification

Master the Art of Sales Discovery

6 microlessons View course
All sales and customer success micro coursesBrowse the course collection
Explore 5Mins

More free resources from 5Mins

Course collection5,000+ ready-made micro courses.Explore Course cataloguesFree PDFs to share with your team.Explore Customer success storiesFilms and case studies by industry.Explore WebinarsHR Declassified, AI Declassified and Inside 5Mins.Explore Templates and guidesSkills matrix templates and how-to guides.Explore BlogGuides on compliance, AI and leadership.Explore
Get started

Give your people sales training they'll actually enjoy

Assign Prospecting & Lead Generation and 5,000+ other micro courses in minutes, or turn your own policies into microlessons with AI Studio.

Start free trial