BD moved from one module a month to content every two weeks. The program now runs just under three months instead of five, and participants rated it 4.4 out of 5.
BD added 5Mins to its global HR training program in 2024. Here is what happened to the schedule and to participant feedback.
BD says it cut the program duration in half.
Feedback was overwhelmingly positive, largely driven by digestible, accessible modules.
Replacing one module a month over five months.
Down from five months.
Figures from BD's published case study.
BD's global HR program ran on theoretical modules and live sessions. Over several months, engagement started to drop.Modules fit alongside BD's existing content, and participants learn on their own time between live sessions.
EngagementEngagement dropped over the course of a multi-month global program.
ContentBD needed content that held interest, was easy to digest and did not overwhelm.
FitAny solution had to slot into the existing program quickly and flexibly.
PaceThe program ran one module per month over five months.
Talwinder Singh, Associate Director, Org and Capability, Greater Asia, BD"When you run a program over a longer period, it's hard to keep people engaged."
Talwinder Singh, Associate Director, Org and Capability, Greater Asia, BD"The bite-sized modules, combined with the external perspective 5Mins.ai brought, really felt like the missing piece we needed."
"We were able to cut the program duration in half, while still moving faster and maintaining the quality of the learning experience."
BD brought 5Mins in quickly, alongside the content it already had.
The modules aligned with the content BD already used in the program.
BD chose the modules and scheduled their release so they fit planned sessions.
Content arrived every two weeks, between live sessions, instead of one module a month.
Talwinder Singh, Associate Director, Org and Capability, Greater Asia, BD"The team did a great job with a quick turnaround, especially when addressing our specific needs."
BD can follow progress as it happens, and Talwinder recommends other teams try it.
Analytics let BD follow module completion and engagement across the program.
"It's a solution that you really have to try to fully appreciate its value."






BD shortened a global program without losing quality. Most customers are live in 2-4 weeks.