B2B Sales Masterclass training

Eleven short microlessons on the full B2B sales cycle, from prospecting and discovery to solution selling, objections, negotiation and closing.

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B2B Sales Masterclass course preview
11Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

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ChannableCandyspacePerkboxCoinbaseKudaMollieHoliday ExtrasdLocalDoctifyCushon
  • OnlineSelf-paced format
  • 11Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the B2B Sales Masterclass course covers

This course covers the complete B2B sales cycle in eleven short microlessons. It's built for sellers who want a people-first approach to B2B sales, and covers the traits of a successful salesperson, targeting ideal clients, the 4R listening framework, prospecting, three levels of discovery questions, solution selling, objections, win-win negotiation, closing, relationship selling and empathy.

Learning outcomes

What your people will be able to do

  • Align your solution to the client's business outcomes
  • Build empathy, trust and long-term client relationships
  • Keep a consistent prospecting and follow-up routine
  • Run structured discovery with three levels of questions
  • Craft a strong value proposition and diagnose pain points
  • Handle objections and negotiate win-win agreements
Course contents

11 microlessons

Each microlesson is a short, TikTok-style video lesson.

1Traits of a Successful Salesperson
2Identifying & Targeting Your Ideal Clients
3From Pitch Mode to Discovery Mode: Mastering the 4R Listening Framework
4Fanatical Prospecting by Jeb Blount
53 Levels of Questions for Your Next Sales Discovery Call
6An Overview
7Overcome Any Objection
8How to "Win-Win" More Negotiations
9How to Close the Sale
10Why Relationship Selling Is So Important
11The Role of Empathy in Sales

  1. Traits of a Successful Salesperson: The customer-centric traits and empathy that set top salespeople apart.
  2. Identifying & Targeting Your Ideal Clients: Identifying your ideal B2B clients and targeting them well.
  3. From Pitch Mode to Discovery Mode: Mastering the 4R Listening Framework: Switching from pitching to listening with the 4R listening framework.
  4. Fanatical Prospecting by Jeb Blount: The ideas in Fanatical Prospecting: why a daily prospecting habit keeps your pipeline full.
  5. 3 Levels of Questions for Your Next Sales Discovery Call: Three levels of questions that move a discovery call from facts to motivations.
  6. An Overview: An overview of solution selling and how to run the framework.
  7. Overcome Any Objection: A simple approach to handling objections, and the common mistakes to avoid.
  8. How to "Win-Win" More Negotiations: Reaching win-win outcomes while sticking to your negotiation goals.
  9. How to Close the Sale: Closing by following the customer's own buying process.
  10. Why Relationship Selling Is So Important: Why long-term relationships drive repeat business and referrals.
  11. The Role of Empathy in Sales: Building real empathy with buyers, and why it wins trust.
Audience

Who should take this course

Who it's for

  • New account executives and SDRs learning the full sales cycle
  • Experienced sellers who want a refresher
  • Founders and consultants who sell B2B
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in B2B Sales Masterclass training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
  • No card needed

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Free course catalogues

Take the catalogues with you

Free PDF catalogues to share with your managers and your team.

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Full library

Bite-sized Content Library

Our complete library of microlearning content, designed for maximum engagement and retention.

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Soft skills

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Your questions answered

Questions about B2B Sales Masterclass training

How long is the B2B Sales Masterclass course?

It's made up of 11 short microlessons. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

What does the course cover?

The traits of a successful salesperson, targeting ideal clients, the 4R listening framework, prospecting, three levels of discovery questions, solution selling, objections, win-win negotiation, closing, relationship selling and empathy.

Who should take B2B Sales Masterclass training?

New and experienced B2B sellers, SDRs, founders and consultants who want a grounding in the whole sales cycle.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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