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Objection Handling training

Nine microlessons, each under 5 minutes, on turning objections into opportunities, from the early price question to fob-offs and unspoken objections.

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Objection Handling: The Ultimate Guide course preview
9Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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  • 1Assessments
  • 9Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Objection Handling course covers

This course covers objection handling in nine microlessons, each under 5 minutes. It's built for sellers who want to turn objections into opportunities, and covers preparing for objections, the early price question, isolating objections, selling benefits, 'That seems expensive', fob-offs, emotional objections, clarifying questions and the unspoken objections that make clients go quiet. It ends with a situational test about a senior sales rep who faces frequent objections, from early price questions onward.

Learning outcomes

What your people will be able to do

  • Prepare for the objections buyers are likely to raise
  • Build value and trust before you talk about price
  • Isolate an objection and deal with the real concern
  • Sell benefits to reduce objections
  • Handle price pushback while protecting value
  • Spot unspoken objections before you lose the client
Course contents

9 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1How to Prepare for Buyer's Objections
2How to Deal With The Early Price Question
3Sales Objections and How to Overcome Them
4No More Objections! Follow This Simple Sales Technique
5Responding to 'That Seems Expensive'
6Acknowledging Fob Offs
7Establishing the Facts
8Clarify With Questions
9Unspoken Objections That Lose Clients

  1. How to Prepare for Buyer's Objections: Preparing for the objections buyers are likely to raise.
  2. How to Deal With The Early Price Question: Handling an early price question by establishing value first.
  3. Sales Objections and How to Overcome Them: Isolating an objection so you can deal with the real concern.
  4. No More Objections! Follow This Simple Sales Technique: Selling benefits to head off objections before they come up.
  5. Responding to 'That Seems Expensive': Answering 'That seems expensive' without dropping your price.
  6. Acknowledging Fob Offs: Recognizing fob-offs on cold calls and getting past them.
  7. Establishing the Facts: Handling emotional objections by establishing the facts first.
  8. Clarify With Questions: Clarifying an objection with questions before you answer it.
  9. Unspoken Objections That Lose Clients: Spotting the unspoken objections that make clients go quiet.
Audience

Who should take this course

Who it's for

  • SDRs who handle objections on cold calls
  • Account executives in late-stage deals
  • Account managers handling renewals and price conversations
How it runs in 5Mins

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  • EngagePoints and streaks

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Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
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SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

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Interested in Objection Handling training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

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Your questions answered

Questions about Objection Handling training

How long is the Objection Handling course?

It's made up of 9 microlessons, each under 5 minutes, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

Preparing for objections, the early price question, isolating objections, selling benefits, 'That seems expensive', fob-offs, emotional objections, clarifying questions and the unspoken objections that make clients go quiet.

Who should take Objection Handling training?

SDRs, account executives and account managers who handle objections.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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