Outselling Your Competitors training

Five microlessons, each under 5 minutes, on outselling your competitors, from real differentiators to a sales nexus and talking about rivals.

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Position to Win: Outselling Your Competitors course preview
5Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

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  • OnlineSelf-paced format
  • 5Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Outselling Your Competitors course covers

This course covers competitive positioning in five microlessons, each under 5 minutes. It's built for sellers who face competitors in most deals, and covers real differentiators versus differences, building a sales strategy nexus, why product differentiation alone no longer works, defending unique differentiators and talking about competitors when prospecting.

Learning outcomes

What your people will be able to do

  • Identify differentiators that matter to the customer
  • Build a sales nexus that shifts the buyer's view and urgency
  • Defend your differentiators with proof and customer stories
  • Rule out or neutralize competitors using buyer insight
  • Protect value and avoid discounting
  • Use competitor conversations to learn about budgets and timelines
Course contents

5 microlessons

Each microlesson is a short, TikTok-style video lesson.

1Leveraging Differentiators vs Differences
2Separate Yourself With a Nexus
3Why Product Differentiation Is Dead
4How to Use Unique Differentiators in Sales
5Considering Competitors When Prospecting

  1. Leveraging Differentiators vs Differences: Telling real differentiators from mere differences, and using them to rule out competitors.
  2. Separate Yourself With a Nexus: Building a sales strategy nexus that shifts how buyers see the problem.
  3. Why Product Differentiation Is Dead: Why product features alone no longer set you apart from competitors.
  4. How to Use Unique Differentiators in Sales: Defending your unique differentiators with proof and customer stories.
  5. Considering Competitors When Prospecting: Talking about competitors respectfully to learn about budgets and timelines.
Audience

Who should take this course

Who it's for

  • Account executives in competitive markets
  • Sales managers coaching competitive deals
  • Product marketers supporting sales teams
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
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SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Outselling Your Competitors training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
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Free PDF catalogues to share with your managers and your team.

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Your questions answered

Questions about Outselling Your Competitors training

How long is the Outselling Your Competitors course?

It's made up of 5 microlessons, each under 5 minutes. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

What does the course cover?

Real differentiators versus differences, building a sales strategy nexus, why product differentiation alone no longer works, defending unique differentiators and talking about competitors when prospecting.

Who should take Outselling Your Competitors training?

Account executives, sales managers and product marketers who compete for deals.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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