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Data-Led Sales Techniques training

Five microlessons, each under 5 minutes, on data-led sales techniques from Gong, from high-impact demos and cold call mapping to stories and a sales nexus.

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Data-Led Sales Techniques from Gong course preview
5Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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  • 1Assessments
  • 5Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Data-Led Sales Techniques course covers

This course covers data-led sales techniques in five microlessons, each under 5 minutes. It's built for sellers and sales leaders who want techniques drawn from what top performers do, and covers Gong's techniques for short, high-impact demos, cold call mapping, coaching to different learning styles, telling narratives bigger than features and benefits and building a sales strategy nexus. It ends with a situational test about a sales rep whose prospect has raised several objections. The microlessons are short clips from Gong's own videos.

Learning outcomes

What your people will be able to do

  • Run high-impact product demos built around a strong narrative
  • Map cold calls by the likely responses and outcomes
  • Coach sellers in the way each person learns best
  • Tell sales stories that go beyond features and benefits
  • Use a sales strategy nexus to shift how buyers see the problem
Course contents

5 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1'High Concentrate' Demos
2Benefit of Cold Call Mapping
3Understand Different Learning Styles
4Tell Narratives Bigger Than Features and Benefits
5Separate Yourself With a Nexus

  1. 'High Concentrate' Demos: The pre-demo rituals top sellers use to run short, high-impact demos.
  2. Benefit of Cold Call Mapping: Mapping the likely responses to a cold call so you're ready for each outcome.
  3. Understand Different Learning Styles: Coaching sellers in the way each person learns best.
  4. Tell Narratives Bigger Than Features and Benefits: Telling a sales story that is bigger than features and benefits.
  5. Separate Yourself With a Nexus: Building a sales strategy nexus that shifts how buyers see the problem.
Audience

Who should take this course

Who it's for

  • Account executives and SDRs
  • Sales managers who coach their teams
  • Revenue leaders who want proven techniques
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Data-Led Sales Techniques training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
  • No card needed

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Free course catalogues

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Free PDF catalogues to share with your managers and your team.

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Your questions answered

Questions about Data-Led Sales Techniques training

How long is the Data-Led Sales Techniques course?

It's made up of 5 microlessons, each under 5 minutes, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

Gong's techniques for short, high-impact demos, cold call mapping, coaching to different learning styles, telling narratives bigger than features and benefits and building a sales strategy nexus.

Who should take Data-Led Sales Techniques training?

Account executives, SDRs, sales managers and revenue leaders.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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