Hospitality Revenue Management training

Fifteen short microlessons that explain hotel revenue management for people outside the revenue team, from RevPAR and ADR to comp sets, forecasting and pricing technology.

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Hospitality Revenue Management for Non-Revenue Managers course preview
15Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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  • OnlineSelf-paced format
  • 15Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Hospitality Revenue Management course covers

This course covers hotel revenue management in fifteen short microlessons. It's built for hotel managers, sales teams and heads of department who work with revenue figures but aren't revenue managers, and covers where yield management came from, the role of a revenue manager, the core principles, occupancy, ADR and RevPAR, total revenue and GOPPAR, choosing a competition set, MPI, ARI and RGI, market data sources, and the technology behind forecasting, rate shopping and pricing.

Learning outcomes

What your people will be able to do

  • Read hotel performance using occupancy, ADR, RevPAR, total revenue and GOPPAR
  • Benchmark against a competition set with MPI, ARI and RGI
  • Explain how demand forecasts and dynamic rates are built
  • Understand overbooking, length of stay and segmentation decisions
  • Follow how rates are distributed across direct and third-party channels
  • Contribute to revenue decisions with data, not guesswork
Course contents

15 microlessons

Each microlesson is a short, TikTok-style video lesson.

1Introduction to Hospitality Revenue Management
2The Birth of Yield Management
3Yield Management in the Hospitality Industry
4The Role of a Revenue Manager
5What is Hotel Revenue Management?
6Foundational Principles of Revenue Management
7Starting the Revenue Management Process
8Occupancy, Average Daily Rate and Revenue Per Available Room
9Total Hotel Revenue and GOP Per Available Room
10Defining a Competition Set
11Calculating MPI, ARI, RGI
12Sources of Market Performance Data
13Role of Technology in Hotel Data Collection and Analysis
14Market Intelligence Related Technology
15Optimisation and Loading Technologies

  1. Introduction to Hospitality Revenue Management: What revenue management covers, and what the course will help you do.
  2. The Birth of Yield Management: Where yield management began, and the levers it introduced.
  3. Yield Management in the Hospitality Industry: How yield management differs from revenue management in hotels.
  4. The Role of a Revenue Manager: How the revenue manager role has changed, and the skills it needs.
  5. What is Hotel Revenue Management?: Selling the right room to the right guest at the right price and time.
  6. Foundational Principles of Revenue Management: The core principles every revenue decision is built on.
  7. Starting the Revenue Management Process: Defining what to optimize and grouping guests into segments.
  8. Occupancy, Average Daily Rate and Revenue Per Available Room: Calculating occupancy, ADR and RevPAR, and what each tells you.
  9. Total Hotel Revenue and GOP Per Available Room: Looking beyond rooms with total revenue and GOP per available room.
  10. Defining a Competition Set: Choosing a fair competition set and using it as a benchmark.
  11. Calculating MPI, ARI, RGI: Calculating MPI, ARI and RGI to compare your hotel with the market.
  12. Sources of Market Performance Data: Where market performance data comes from, and what you can share.
  13. Role of Technology in Hotel Data Collection and Analysis: The data and hotel systems that make accurate forecasts possible.
  14. Market Intelligence Related Technology: Rate shopping, online reputation and OTA data as market intelligence.
  15. Optimisation and Loading Technologies: How a revenue management system sets and loads optimized rates.
Audience

Who should take this course

Who it's for

  • General managers and heads of department in hotels
  • Hotel sales, front office and reservations teams
  • Finance and operations staff who work with revenue reports
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

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Interested in Hospitality Revenue Management training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

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Your questions answered

Questions about Hospitality Revenue Management training

How long is the Hospitality Revenue Management course?

It's made up of 15 short microlessons. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

What does the course cover?

Yield and revenue management, the revenue manager role, occupancy, ADR, RevPAR, total revenue and GOPPAR, competition sets, MPI, ARI and RGI, market data, and forecasting and pricing technology.

Who should take Hospitality Revenue Management training?

General managers, heads of department, and sales, front office and finance teams who work with revenue figures but are not revenue managers.

Do learners need a background in finance?

No. The microlessons explain each metric from the basics, with the formulas, so people outside the revenue team can follow the numbers and join the conversation.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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