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Cold Calling Playbook training

Six microlessons, each under 5 minutes, on cold calls that turn into real conversations, from the opening line and small talk to questions and call mapping.

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Cold Calling Playbook course preview
6Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

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  • 1Assessments
  • 6Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Cold Calling Playbook course covers

This course covers cold calling in six microlessons, each under 5 minutes. It's built for sellers who want to make cold calls with confidence, and covers the objective of a cold call, how to open, using small talk well, questioning prospects, cold call mapping and short, high-impact demos. It ends with a situational test about a sales rep who needs to turn cold calls into meaningful sales conversations.

Learning outcomes

What your people will be able to do

  • Set a clear objective for every cold call
  • Open a call in a way that earns attention and credibility
  • Use small talk to build rapport and trust
  • Ask questions that uncover the prospect's real needs
  • Map the likely responses so you're ready for each outcome
  • Run short demos that show value quickly
Course contents

6 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1The Objective of a Cold Call
2How to Start a Cold Call
3How to Use Small Talk Effectively in Sales
4The Best Way to Question Prospects
5Benefit of Cold Call Mapping
6'High Concentrate' Demos

  1. The Objective of a Cold Call: Setting a clear objective for every cold call, and how it differs from the outcome.
  2. How to Start a Cold Call: Opening a cold call in a way that earns attention and credibility.
  3. How to Use Small Talk Effectively in Sales: Using small talk with purpose to build rapport and trust.
  4. The Best Way to Question Prospects: Questioning techniques that get prospects talking about their real needs.
  5. Benefit of Cold Call Mapping: Mapping the likely responses to a cold call so you're ready for each outcome.
  6. 'High Concentrate' Demos: The pre-demo rituals top sellers use to run short, high-impact demos.
Audience

Who should take this course

Who it's for

  • SDRs and BDRs who make outbound calls every day
  • New sales hires learning to prospect by phone
  • Account managers reaching out to new contacts
How it runs in 5Mins

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  • RemindReminders

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  • ReportTeam Progress Email

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  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Cold Calling Playbook training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
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Your questions answered

Questions about Cold Calling Playbook training

How long is the Cold Calling Playbook course?

It's made up of 6 microlessons, each under 5 minutes, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

The objective of a cold call, how to open, using small talk well, questioning prospects, cold call mapping and short, high-impact demos.

Who should take Cold Calling Playbook training?

SDRs, BDRs, new sales hires and anyone who makes outbound calls.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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