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Value Selling training

Five short microlessons on selling value instead of features, from the "which means that" technique to value-added offers for key accounts.

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Value Selling Blueprint: Crafting Irresistible Offers course preview
5Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

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  • 1Assessments
  • 5Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Value Selling course covers

This course covers value selling in five short microlessons. It's built for sellers and account managers who want offers customers can't ignore, and covers what selling is really about, selling benefits over features, presenting a value-added solution to key accounts, selling futures instead of features, and seven key principles of value-based selling. It ends with a situational test about winning over a fast-growing startup with a tight budget.

Learning outcomes

What your people will be able to do

  • Explain what selling is really about for the customer
  • Turn product features into benefits with the "which means that" technique
  • Present value-added solutions that match key account objectives
  • Sell the customer's future outcome instead of features
  • Address key account concerns to strengthen your offer
  • Apply the principles of value-based selling
Course contents

5 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1What is Selling Really About?
2How to Sell the Benefits of a Product
3Presenting a Genuine Value Added Solution
4Sell Futures Not Features - Sales Techniques
5Hubspot on 7 Key Principles of Value-Based Selling

  1. What is Selling Really About?: What selling is really about: helping the customer succeed.
  2. How to Sell the Benefits of a Product: Turning features into benefits with the "which means that" technique.
  3. Presenting a Genuine Value Added Solution: Presenting a value-added solution that fits a key account's plans and concerns.
  4. Sell Futures Not Features - Sales Techniques: Selling the customer's future outcome instead of product features.
  5. Hubspot on 7 Key Principles of Value-Based Selling: Seven key principles of value-based selling.
Audience

Who should take this course

Who it's for

  • Account executives building offers and proposals
  • Key account managers growing existing accounts
  • Customer success teams leading renewal and expansion conversations
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

Every course in the 5Mins library runs on the same zero-admin engine.

  • EnrollAuto-enroll

    Enroll people automatically from your HR system, with 100+ HRIS platforms supported.

  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Value Selling training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
  • No card needed

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Free course catalogues

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Free PDF catalogues to share with your managers and your team.

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Your questions answered

Questions about Value Selling training

How long is the Value Selling course?

It's made up of 5 short microlessons, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

What selling is really about, benefits over features, value-added solutions for key accounts, selling futures and the principles of value-based selling.

Who should take Value Selling training?

Account executives, key account managers and customer success teams who build offers and proposals.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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