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Creating Urgency in Sales training

Three microlessons, each under 5 minutes, on creating real urgency in a deal, from loss aversion to compelling events and time in price negotiations.

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Urgency Unleashed: Closing Strategies for Immediate Impact course preview
3Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

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  • 1Assessments
  • 3Microlessons
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About this course

What the Creating Urgency in Sales course covers

This course covers creating urgency in sales in three microlessons, each under 5 minutes. It's built for sellers whose deals stall at the end, and covers using loss aversion to introduce a threat, aligning with the customer's compelling events, and using time in price negotiations. It ends with a situational test about a customer who likes the product but lacks the budget.

Learning outcomes

What your people will be able to do

  • Use loss aversion to create urgency without discounting
  • Find the customer's compelling event and align to it
  • Align stakeholders around a shared timeline
  • Use time limits in price negotiations to secure commitment
  • Draw out budget information you can work with
  • Move stalled deals to a decision
Course contents

3 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1Create Urgency by Introducing a Threat
2Compelling Events
3Using Time in Price Negotiations

  1. Create Urgency by Introducing a Threat: Using loss aversion to create urgency in a sales conversation.
  2. Compelling Events: Creating urgency by tying your timeline to the customer's compelling event.
  3. Using Time in Price Negotiations: Using time constraints in price talks to secure a commitment.
Audience

Who should take this course

Who it's for

  • Account executives with deals that stall at the end
  • SDRs and AEs handling price objections
  • Sales managers forecasting late-stage deals
How it runs in 5Mins

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  • EngagePoints and streaks

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Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
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SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

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Interested in Creating Urgency in Sales training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

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Your questions answered

Questions about Creating Urgency in Sales training

How long is the Creating Urgency in Sales course?

It's made up of 3 microlessons, each under 5 minutes, plus a situational test. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

The course ends with a situational test: a realistic sales scenario, with questions on how you would handle it.

What does the course cover?

Loss aversion and introducing a threat, compelling events, aligning stakeholders and using time in price negotiations.

Who should take this urgency training?

Account executives and sales managers whose deals stall late in the cycle.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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