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Communication & Relationship Building for Sales training

Six microlessons, each under 5 minutes, on building connections that drive sales, from loss aversion and social proof to presenting and closing, with two situational tests.

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Communication & Relationship Building for Sales course preview
6Short, TikTok-style microlessonsIn the browser or the iOS and Android apps

Revenue teams that chose 5Mins

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  • 2Assessments
  • 6Microlessons
  • MobileBrowser, iOS and Android apps
About this course

What the Communication & Relationship Building for Sales course covers

This course covers communication and relationship building in sales in six microlessons, each under 5 minutes. It's built for sellers who want stronger connections with buyers, and covers loss aversion and urgency, when social proof helps or hurts, presenting your solution, agreeing next steps, closing and the before-and-after technique. It includes two situational tests: one before the lessons, where a prospect explains their interest in your software, and one after, with the operations manager of a quirky startup.

Learning outcomes

What your people will be able to do

  • Use the loss aversion principle in your sales approach
  • Use social proof without alienating the buyer
  • Present your solution clearly and handle objections
  • Agree formal next steps to keep a sale moving
  • Close by linking the customer's needs to clear benefits
  • Use the before-and-after technique to make your offer desirable
Course contents

6 microlessons

Each microlesson is a short, TikTok-style video lesson, with knowledge checks along the way.

1Create Urgency by Introducing a Threat
2Listing Your Enterprise Client for Social Proof
3Presenting Your Solution
4Agreeing on a Next Step
5How to Close a Sale Effectively
6How to Make Anything Sound Desirable

  1. Create Urgency by Introducing a Threat: Using loss aversion to create urgency in a sales conversation.
  2. Listing Your Enterprise Client for Social Proof: When social proof helps, and when naming big clients alienates a buyer.
  3. Presenting Your Solution: The steps for presenting your solution clearly.
  4. Agreeing on a Next Step: Agreeing a clear next step so every sale keeps moving.
  5. How to Close a Sale Effectively: Closing a sale by tying the customer's needs to clear benefits.
  6. How to Make Anything Sound Desirable: The before-and-after technique for making your offer more desirable.
Audience

Who should take this course

Who it's for

  • Account executives and account managers
  • SDRs moving into closing roles
  • Customer success managers who manage commercial relationships
How it runs in 5Mins

Assign it once, then let 5Mins do the chasing

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  • EnrollAuto-enroll

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  • RemindReminders

    Nudges by email, Slack, Microsoft Teams and push until the course is done.

  • ReportTeam Progress Email

    Managers get a regular email with their team's overdue courses and courses due in the next 30 days.

  • EngagePoints and streaks

    Points, streaks and leaderboards keep people coming back to finish.

  • TrackReporting & Insights

    See who has started, finished or is overdue, by person and by team.

Customer stories

Revenue teams that train with 5Mins

Sales, people and L&D leaders on what changed when they moved their training to 5Mins. Pick a team to see what changed.

SalesSales & CS Enablement SaaS 83%

less training time, from 24 hours to 4 hours a quarter

  • 100% voluntary retention, with zero drop-offs
  • Better live sessions, built on short pre-work

Switching to 5Mins cut our online training time from 24 hours to 4 per quarter, and our live sessions got better. We kept 100% voluntary retention and saw zero drop-offs.

Scott BrinkmeyerScott BrinkmeyerLearning and Development Manager, Channable
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SalesSales & CS Enablement Clinical trial payments 95%

less setup time, from 3+ hours per session to one annual setup

  • 100% of manual tracking spreadsheets removed
  • 3+ hours saved on every training session

We wanted our salespeople to have real conversations with customers, built on listening and reflecting. 5Mins takes the pressure off the people delivering the training. It's like the Duolingo of the corporate world.

Richard McCannRichard McCannGlobal VP of Clinical Site Payments & Data Analytics, Greenphire
Read the Greenphire story
SalesSales & CS Enablement Marketing agency, multiple offices 2 weeks

between live sessions, with microlessons and discussion questions sent out before each one

  • Multiple offices and time zones
  • No full days blocked out for training

Blocking out a full day for training was never realistic. Now short lessons and discussion questions go out before each session every two weeks, so people arrive having already done the thinking.

Lucy StilemanLucy StilemanGlobal Director of Campaign Delivery, Interlink
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★ Free sample lesson

See 5Mins in action with a free sample lesson

Interested in Communication & Relationship Building for Sales training? Request a free sample lesson, book a short demo with our team, and we'll share your sample lessons after the call.

  • Real microlessons from our library
  • A short demo with our team
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Your questions answered

Questions about Communication & Relationship Building for Sales training

How long is the Communication & Relationship Building for Sales course?

It's made up of 6 microlessons, each under 5 minutes, plus two situational tests. Learners can finish it in one sitting or spread it over a few days, and 5Mins sends reminders until it is done.

How are learners assessed?

There are two situational tests: one before the lessons and one after, each a realistic sales scenario with questions on how you would respond.

What does the course cover?

Loss aversion and urgency, when social proof helps or hurts, presenting your solution, agreeing next steps, closing and the before-and-after technique.

Who should take Communication & Relationship Building for Sales training?

Account executives, account managers, SDRs and customer success managers.

Can I try the course first?

Yes. Request a free sample lesson and book a short demo with our team. After your demo, we'll share sample lessons with you so you can see the format for yourself.

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